AiBrain is a company researching and developing AI for the betterment of humankind. They see their work as a link between nature and the manmade. By combining strict artifical typography with a organically grown pattern found in nature a solution was reached. The reaction-diffusion pattern is found throughout nature, as seen in the art book made for AiBrain. Throughout the brand there's a focus on being friendly, talking to everyone, and being human with a twist.