What started out as a series of typographic experiments for in-store graphics turned into a full campaign for Nike. The patterns were generated so that every piece, motion or still, can be unique and original. The boldness of the type and movement of the pieces evoke the Nike brand in their own right. 

Now if only Nike's shoes would fit my way too wide feet...

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The pattern for the campaign is generated using a custom program. It can then be used as an alpha channel for print and motion. No motion or print piece will ever be the same.

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